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When you're looking for a job,
you're looking for a job.

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You don't make choices.

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Some people do. 
Some very principled people

4
00:00:19,880 --> 00:00:23,400
make a decision not to work 
in the arms industry.

5
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But you go to a company

6
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because you're going to get paid

7
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and you're going to feed 
your wife and kids.

8
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But then when you get settled,
then you get more confident.

9
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You say: 
Why am I doing this?

10
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This is a story about when these 
workers livelihoods were threatened

11
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and they came up 
with an alternative plan.

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They expressed their great anxiety
about the future of their company

13
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and the prospects for employment.

14
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And I said to them: Look, why don't 
you  go do a corporate strategy

15
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of your company

16
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based on your own knowledge
of the company,

17
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of the equipment, of the skills, 
of the market available.

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And they did.

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And it's one of the 
most remarkable exercises

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that's ever occurred in 
British industrial history.

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We took the view that it was no good,
just waiting until the problems were on us

22
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and then whining to the government
or to the TUC or whoever

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that we want the right to work.

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We thought that we have a very 
highly skilled, very competent

25
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workforce, and we have 
the intelligence among ourselves

26
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to devise or endeavor
to solve the problems for ourselves.

27
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Because it's a very small step
to go from power generators on aircraft

28
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to wind turbines.

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A plan that's even
more pertinent today.

30
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And you'll see 
things in there,

31
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cheap, efficient 
heating systems,

32
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propulsion units, such as 
hybrid engines for motor vehicles

33
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that uses the best characteristics
of both the petrol and electric engines.

34
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Power generating equipment.

35
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Lucas Aerospace core Business
almost was power generation

36
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gas turbines to provide 
the electricity for aircraft.

37
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So in the plan, there is 
a proposal for wind turbines.

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An example of a product that came from
... actually wasn't one of our members.

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It wasn't a union member in our office.

40
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He said, I'm against more or less
everything that you do,

41
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but I really support this.

42
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He'd worked on heat pumps and
that kind of technology for a long time.

43
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We actually developed a prototype
heat pump powered by natural gas.

44
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Well, the problem today,
you make socially useful products.

45
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And when we look at cutting back 
on defense, what could you do

46
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with the skills that you've got
with the capital that you've got?

47
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What could you make
if you weren't making that?

48
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If that had been spent on mass transit,
heating system, solar power,

49
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wind generation, all of those sectors
would provide more jobs.

50
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And it all happened

51
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40 years ago.

52
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150 alternative products
developed from the shop floor

53
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for a more sustainable world.

54
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These are ideas that were right,
and it's just a question

55
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of bringing them together to develop them
into something that will really work.

56
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We had four or five of the 
more technically minded people

57
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actually sorting out,
will this work, will it not?

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People who actually design parts for
aircraft that keeps aircraft in the air.

59
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So they weren't airy fairy.

60
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I mean, they knew 
what they were doing.

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What is it that is
tapped into the workforce.

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And if you got people 
who had ideas, they wanted

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their ideas to be doing as well!

64
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And that was when the whole notion
of the political climate we were in

65
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was larger, because the government
were the main customer of Lucas Aerospace.

66
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But somehow there was
a political definition of profit at work

67
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that it was profitable to make arms
paid for by taxpayers money,

68
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but not profitable to make life saving
equipment paid for by taxpayers money.

69
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So there's a pure political 
definition of profit taking place there.

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I think what I saw,

71
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along with my colleagues around me
was the world around us was not right.

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The technology was not being used in
the interests of ordinary working people,

73
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the control of technology and where
the money is put into scientific research.

74
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It's okay to pour 
tens of millions of pounds,

75
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if not billions, into researching

76
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and developing and improving,
say, a fighter's maneuverability by 2%.

77
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That's okay.

78
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And that always used to be done on a cost
plus contract so the company could charge

79
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what they want.

80
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But oh, it's not profitable
to keep an extra 3000 people a year alive

81
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for want of kidney machines.

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3000 people were dying each year
for want of a kidney dialysis machine.

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And Lucas already made 
this particular product,

84
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but they were reducing 
the numbers they were making.

85
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And at the same time,
there was more of a need.

86
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You're a worker as well as 
being part of the community.

87
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I mean, that's the two things
you can't just see yourself as a worker.

88
00:06:04,800 --> 00:06:07,600
You go in there to serve a living,

89
00:06:07,680 --> 00:06:12,040
but also you take into account
you live in a wider society.

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Your neighbors probably got a problem
with the kidneys or whatever.

91
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So, you know, there's a connection there.

92
00:06:18,760 --> 00:06:21,400
And you see the various 
things that are going on.

93
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You see about the environment,
about the fact

94
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that, you know, we're running out of oil,
we're running out of oil.

95
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And it was we had to look at other forms
of motivating cars.

96
00:06:31,560 --> 00:06:33,640
So, you know, you're not

97
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you just haven't got this sort of 
set mind of a worker.

98
00:06:39,080 --> 00:06:42,840
But you also once you get to 
a position where you're saying,

99
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well, we haven't got enough.

100
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They say we haven't got 
enough work doing this.

101
00:06:47,120 --> 00:06:49,960
They wasn't getting 
the aerospace work then.

102
00:06:50,040 --> 00:06:52,440
I think ultimately,
if you're going to talk about

103
00:06:52,800 --> 00:06:55,360
all the products, you're
going to talk about something useful

104
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because you're a person,
you're a human,

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you're affected by it all!

106
00:07:08,560 --> 00:07:10,840
And whilst we were looking 
at the corporate plan in terms

107
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of preserving our jobs, we were 
looking at society in a broader sense.

108
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We wanted to broaden it out, and
in many respects it broadened itself out.

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He took his own path.

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Energy.

111
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The main area in energy 
was conservation of energy

112
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and the storage of energy,
particularly in housing.

113
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So we developed designs

114
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in building houses
that were energy efficient.

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Run in conjunction with the ideas
that we have about developing systems

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with local authorities
to support people, with design input

117
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in building their own houses and building
in these energy conservation systems.

118
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Then ordinary people 
who were unemployed

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could be put to work
building their own house,

120
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and they would be designed in such a way
as to be energy efficient, both in terms

121
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of conserving the energy in the house
and maintaining and collecting energy.

122
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That would be for their use
and their communities use.

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Once they find out.

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Let me know when 
you get a report.

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00:08:39,680 --> 00:08:41,680
You beat them all up.

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00:08:42,200 --> 00:08:47,000
You're trying to 
keep them on fire.

127
00:08:47,080 --> 00:08:47,800
Roger

128
00:08:50,320 --> 00:08:53,800
keep shootin',

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keep shootin'.

130
00:09:04,280 --> 00:09:08,040
We're in a period
where oil prices had quadrupled.

131
00:09:08,520 --> 00:09:11,640
It was just after yet
another conflict in the Middle East.

132
00:09:12,000 --> 00:09:16,960
So again, the political backdrop
to the construction of the plan.

133
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You couldn't actually do anything

134
00:09:19,920 --> 00:09:22,200
without thinking of the energy
consequences of it.

135
00:09:24,160 --> 00:09:28,240
So the conservation of energy
in the production process

136
00:09:28,800 --> 00:09:32,560
and then the whole notion
of built-in obsolescence,

137
00:09:32,960 --> 00:09:36,240
which was a wastage 
of energy.

138
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And Lucas Motors were 
pass musters of that

139
00:09:40,720 --> 00:09:43,840
because they were 
designing motorcar components

140
00:09:43,920 --> 00:09:45,960
for obsolescence.

141
00:09:48,040 --> 00:09:52,160
Design meeting at Great King Street
that Mike Taylor used to talk about

142
00:09:52,480 --> 00:09:57,120
that the secondary market
for spare windscreen wipers motors

143
00:09:57,600 --> 00:09:59,760
was flagging, because 
they were lasting too long.

144
00:10:00,480 --> 00:10:04,880
So they reduce the bearing area by 30%
so the windscreen wiper motors

145
00:10:05,400 --> 00:10:08,760
would wear out quicker.
So then sell more on the spares market.

146
00:10:13,640 --> 00:10:15,520
And the cost to the planet

147
00:10:15,600 --> 00:10:20,360
in raw materials of the built-in 
obsolescence type manufacture,

148
00:10:20,440 --> 00:10:23,440
which is still is, 
that things don't last

149
00:10:23,520 --> 00:10:24,720
so they end up on the tape.

150
00:10:24,720 --> 00:10:28,040
So you have to mine 
more scarce materials.

151
00:10:28,120 --> 00:10:36,920
You have to fight and wage war over
who controls the raw materials.

152
00:10:37,000 --> 00:10:42,120
And there was a proposal to try
and stop design for built-in obsolescence

153
00:10:42,840 --> 00:10:49,120
and that things should be made
in a fashion where they could be repaired

154
00:10:49,480 --> 00:10:53,840
and the skills for repairing
cars, washing machines, dishwashers

155
00:10:54,200 --> 00:10:58,920
could be taught to perhaps younger people
as a means of giving them a skill set.

156
00:10:59,240 --> 00:11:04,040
The awareness of 
energy and repair,

157
00:11:04,120 --> 00:11:08,120
rather than design
from built-in obsolescence.

158
00:11:28,200 --> 00:11:32,360
Young people searching for spare parts
on this waste dump

159
00:11:33,440 --> 00:11:35,800
wasn't exactly what 
Phil had in mind.

160
00:11:37,320 --> 00:11:42,440
All this no doubt a profitable way
to meet EU recycling targets.

161
00:11:43,960 --> 00:11:47,440
One of the largest poisonous waste dumps

162
00:11:47,760 --> 00:11:49,800
for throwaway Western goods.

163
00:11:51,600 --> 00:11:54,760
Small change to what can be made on

164
00:11:54,840 --> 00:12:07,800
the grander world 
of dumping grounds.

165
00:12:17,880 --> 00:12:19,120
In the division
where I worked,

166
00:12:19,200 --> 00:12:23,960
the Engine Management 
Division,

167
00:12:24,040 --> 00:12:28,400
they wanted just to concentrate
on aerospace products

168
00:12:29,040 --> 00:12:33,120
and didn't really get involved
in industrial applications

169
00:12:33,360 --> 00:12:35,960
of gas turbines.

170
00:12:38,320 --> 00:12:40,360
And some of these gas turbines,

171
00:12:40,440 --> 00:12:44,800
I think the G 2-20
was particularly suitable

172
00:12:44,880 --> 00:12:48,960
for combined heat
and power systems within communities

173
00:12:49,840 --> 00:12:53,680
so that you could have the system,
you know, again, under the heading

174
00:12:53,760 --> 00:13:00,200
of energy, of energy conservation,
using a gas turbine generator,

175
00:13:00,360 --> 00:13:04,760
would provide heat and power
for a local community.

176
00:13:05,440 --> 00:13:07,200
If the town is in the city,

177
00:13:08,200 --> 00:13:09,880
I realize that

178
00:13:09,960 --> 00:13:13,400
you determine the community, then
you look at the size of the power plant

179
00:13:13,480 --> 00:13:18,600
that you need to do that
the gas turbine develop the gas turbines.

180
00:13:19,080 --> 00:13:23,440
It will give you power, electricity,
it will give you your heating.

181
00:13:24,760 --> 00:13:26,880
It will be all in one system.

182
00:13:26,960 --> 00:13:29,680
And all you need
is the switching in each house

183
00:13:29,760 --> 00:13:33,320
to control the input into the house
from that source

184
00:13:34,360 --> 00:13:39,280
and then you can feed it off to the grid,
what's left of it.

185
00:13:39,800 --> 00:13:41,400
But it's a community thing.

186
00:13:41,400 --> 00:13:43,760
The community have to be involved.
They have to discuss it.

187
00:13:43,840 --> 00:13:48,520
They have to know what's going
on, the right to work to control it.

188
00:13:49,320 --> 00:13:53,680
I mean, you've got to remember that
all the systems of sewage, etc., etc.,

189
00:13:53,760 --> 00:13:55,440
it all goes back to local authority.

190
00:13:55,440 --> 00:13:59,320
I mean, not big business
staff, the local authorities,

191
00:13:59,640 --> 00:14:03,160
times like Birmingham 
in the 19th century.

192
00:14:03,440 --> 00:14:06,880
So we're going back to that 
in the sense that

193
00:14:07,800 --> 00:14:12,600
I used the phrase back-to-the-future
sort of thing, that people control

194
00:14:12,680 --> 00:14:18,520
in their own environments, controlling
their own energy inputs and outputs and

195
00:14:19,680 --> 00:14:20,920
paying for it, 
which they do,

196
00:14:20,920 --> 00:14:24,720
whether it's big business running it
or they're running it for their own use.

197
00:14:26,000 --> 00:14:29,400
But the profits,
if there are any for the community,

198
00:14:30,560 --> 00:14:32,000
they're not for

199
00:14:32,640 --> 00:14:37,840
whoever some French magnate 
that owns the power supply system!

200
00:14:38,480 --> 00:14:42,240
It's democratizing 
power supply if you want.

201
00:14:43,120 --> 00:14:46,000
I mean, I don't think 
it's just a question

202
00:14:46,080 --> 00:14:49,080
of de-privatizing the companies.

203
00:14:49,160 --> 00:14:49,880
I think they've got to go

204
00:14:49,920 --> 00:14:54,000
one step further than that, not just 
back to the old electricity boards,

205
00:14:54,440 --> 00:14:58,040
but to do something back in
the communities where it all started from

206
00:14:58,400 --> 00:15:00,760
in the first place.

207
00:15:06,840 --> 00:15:09,920
I mean, if you think about 
the involvement of the community

208
00:15:10,680 --> 00:15:13,560
setting up the old systems,

209
00:15:13,640 --> 00:15:18,800
which diminishes the influence of
the multinational power companies,

210
00:15:19,760 --> 00:15:21,160
and it makes them

211
00:15:21,240 --> 00:15:23,920
independent of them.

212
00:15:25,240 --> 00:15:27,600
So they all have to be 
involved in the decisions.

213
00:15:27,680 --> 00:15:30,280
They all have to be involved
in how the system works.

214
00:15:30,720 --> 00:15:34,400
They're creating jobs
in their own particular economy.

215
00:15:34,480 --> 00:15:39,320
And as a consequence of that,
this is only one example of how

216
00:15:39,400 --> 00:15:44,880
a civil society is being 
used for its own ends.

217
00:15:44,960 --> 00:15:46,200
In the end of the day,

218
00:15:46,200 --> 00:15:49,800
I suppose for its own profit,
if you want to use that term.

219
00:15:51,120 --> 00:15:55,200
So it's not just the power supply 
itself, it's the effect

220
00:15:55,280 --> 00:15:58,880
it has on society.

221
00:16:27,960 --> 00:16:30,720
I mean, you're taking on the 
big builders and all the rest of it.

222
00:16:32,040 --> 00:16:35,440
You come up with an idea
where a million unemployed people

223
00:16:35,520 --> 00:16:41,200
can start building houses which are
energy efficient and save on the costs.

224
00:16:41,960 --> 00:16:45,320
The builders are not 
going to look up with great...

225
00:16:45,800 --> 00:16:48,720
well you know, they're not going
to have the enthusiasm for it!

226
00:16:49,840 --> 00:16:50,600
You need thegovernment support,
 
227
00:16:50,600 --> 00:16:54,960
finance, local authority, 
support finance.

227
00:16:56,160 --> 00:16:59,120
But the big builders 
get that anywhere.

228
00:16:59,200 --> 00:17:03,000
They get government supplies,
they get local authority support

229
00:17:03,480 --> 00:17:07,480
and the housing prices
go through the roof,

230
00:17:07,560 --> 00:17:11,200
and working people 
can't afford them!

231
00:17:19,280 --> 00:17:26,320
We the same society and develop society
in a fair and equitable way.

232
00:17:26,400 --> 00:17:28,640
I mean, the system
that's to say that that's you

233
00:17:29,160 --> 00:17:31,400
that's
then the thing to do with one another.

234
00:17:31,480 --> 00:17:36,240
But we are a society
and if we're going to look at work

235
00:17:36,800 --> 00:17:39,840
and we ought to look 
at energy efficiency,

236
00:17:40,480 --> 00:17:45,520
then we have to
look at society as a whole.

237
00:17:45,600 --> 00:17:47,320
And that's what we're about.

238
00:17:47,400 --> 00:17:49,720
That's what Lucas Aerospace was about,

239
00:17:50,200 --> 00:17:54,000
not Lucas Aerospace,
but Lucas Aerospace, Joint Shop Stewards.

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What about

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after we'd

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presented it to Lucas Aerospace Directors,
they refused to meet us ever again,

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rejecting the whole thing
lock, stock and barrel,

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including hybrid power technology
for cars, including wind turbines.

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The term that management

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00:20:00,040 --> 00:20:03,760
used to discredit that particular 
proposal for wind turbines was

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it's in the realm of the brown bread
and Sandals Brigade, where aerospace.

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In the electronics department,
every time we met the management,

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they made it clear
that they weren't interested in

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any alternatives that were just operating
the electronics on the aircraft side.

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And they saw that as a future.

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And I didn't want to know
about anything out.

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After the management
reject of the corporate plan,

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the combine felt
it was necessary to demonstrate

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that two or three of the products
that we could afford to build

256
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from our meager combined and support
resources could actually be translated

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into products, socially useful products
that would have technical feasibility.

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So with the assistance of the north
east London Polytechnic

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funding was obtained from,
I think it was Rowntree's

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which helped develop
a hybrid power pack for a Hillman Imp motorcar.

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00:21:13,440 --> 00:21:18,320
And so they basically transplanted
an electric drive system onto a Hillman Imp

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and a control system
to demonstrate the viability

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of a hybrid drive.

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Then I heard that Cadbury Trust

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could make £60,000 available
if we could set up a center

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in the Midlands area.

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I had that discussion
with the University of Warwick.

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They went to the Senate
to discuss the idea of a a unit there,

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the business school there.

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But they got very clear links with Lucas
and obviously they were

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they were frightened
of £60,000 worth of money.

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It was, you know,

273
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it's a fund something for three years.

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In those days, it was a good thing
there were people there who wanted

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to respond to those sorts 
of initiatives and welcomed it.

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But the bureaucracy or the 
management were very hesitant.

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It was interesting
to see what you were dealing with

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and how they resisted it.

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And in the end we got this agreement
with the Polytechnic in Coventry

280
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and that sets up the unit
for development of alternative products.

281
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And quite early on in the project
and it was electric car

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that was running around.

283
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Well Electric Vehicle was 
a small truck actually.

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It was running around in Coventry,
you know, in the early seventies.

285
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And then the open university

286
00:22:52,560 --> 00:22:56,520
along with ourselves had a chart
and we got a project going.

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00:22:56,760 --> 00:23:02,080
We actually developed a prototype gas
powered heat pump powered by natural gas,

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hitherto had been powered by 
electricity, which wasn't the most

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00:23:06,840 --> 00:23:09,280
thermal efficient 
way of doing it.

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00:23:09,360 --> 00:23:13,280
I actually built they actually 
built a gas powered heat pump

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00:23:13,360 --> 00:23:19,680
and Sheffield City Council became
very interested in gas powered heat pumps.

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00:23:19,920 --> 00:23:24,680
And that interaction partly led 
to the inclusion of the concept

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00:23:24,760 --> 00:23:32,440
of socially use production
in the Labor Group's manifesto.

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00:23:32,520 --> 00:23:34,400
The latest government report suggests

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00:23:34,440 --> 00:23:40,280
that this is one of the major
means of conserving energy.

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00:23:40,360 --> 00:23:43,800
The company is still saying that
that is not a viable product.

297
00:23:44,320 --> 00:23:48,240
But we have intercepted one of 
the company's own market surveys,

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00:23:48,760 --> 00:23:50,520
which shows that 
the market for these

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00:23:50,520 --> 00:23:55,720
in the domestic sector
by 1985 will be 255 million.

300
00:23:56,040 --> 00:24:15,040
So nobody can seriously suggest
that that's not viable.

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Kind of multinational.

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00:24:16,840 --> 00:24:22,720
So the problem of where we go
in with the environment,

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00:24:22,800 --> 00:24:27,040
they don't even ask the question.

304
00:24:27,120 --> 00:24:32,880
They don't say, where is our product
in our systems, take in the environment.

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00:24:33,720 --> 00:24:35,680
It's just will this make a profit?

306
00:24:35,760 --> 00:24:38,240
If it will make a profit, 
then it's made.

307
00:24:39,040 --> 00:24:43,040
We can't get the toxic emissions
down like the lives of I do.

308
00:24:44,520 --> 00:24:46,680
And I don't think Volkswagen, 
they're on their own there.

309
00:24:47,840 --> 00:24:51,120
I mean, this is part of the pressure
that comes on to management.

310
00:24:51,920 --> 00:24:55,520
It happens in both industry.

311
00:24:55,600 --> 00:25:00,280
But you look at what's happening in the
Third World, I mean, it's really around is

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00:25:02,040 --> 00:25:06,240
the only way it's going to happen
is by new ways of approach of society

313
00:25:06,320 --> 00:25:09,760
and the way involving society
in the way things happen.

314
00:25:09,920 --> 00:25:11,640
As we've said in

315
00:25:11,880 --> 00:25:14,400
the products that 
we've mentioned.

316
00:25:20,760 --> 00:25:23,920
Here, was a group of shop
stewards really advancing the argument

317
00:25:24,000 --> 00:25:28,160
for sustainable agility in the seventies,
a management dismissing it

318
00:25:28,640 --> 00:25:34,280
and the cost to the planet
shows the lack of responsibility.

319
00:25:34,560 --> 00:25:38,520
The management displayed.

320
00:25:38,600 --> 00:25:38,920
I think.

321
00:25:39,000 --> 00:25:40,720
I think those fit in nature

322
00:25:40,800 --> 00:25:44,640
like they couldn't solve the 
problem even if they wanted to.

323
00:25:44,760 --> 00:25:50,120
Even if they decided, you know, tomorrow
I want to make the world a better place,

324
00:25:50,200 --> 00:25:51,720
because I would find that

325
00:25:51,720 --> 00:25:53,800
they would lose 
their competitive edge

326
00:25:53,880 --> 00:25:57,440
against other companies
and other countries.

327
00:25:57,520 --> 00:26:03,760
And and therefore, it is
you know, they are trapped almost in

328
00:26:04,160 --> 00:26:10,200
in having to do what share shareholders,
if you like, are demanding of them

329
00:26:11,200 --> 00:26:11,600
because

330
00:26:11,600 --> 00:26:14,640
they are as vulnerable as everybody 
else in the capitalist system.

331
00:26:16,280 --> 00:26:18,040
So so it wasn't 
about individuals.

332
00:26:18,040 --> 00:26:21,920
It was about the system
which operates in a particular way

333
00:26:25,360 --> 00:26:26,880
in the brave new world.

334
00:26:26,880 --> 00:26:59,040
Now, if we don't move now

335
00:26:59,400 --> 00:27:00,760
and move very, very quickly,

336
00:27:00,760 --> 00:27:04,600
both large and small companies
like I think we would run a major risk

337
00:27:05,240 --> 00:27:06,440
of losing competitiveness.

338
00:27:06,440 --> 00:27:09,520
We still have time now
to stay in this race.

339
00:27:10,040 --> 00:27:18,520
If we run very hard now.

340
00:27:18,600 --> 00:27:21,800
It was a philosophical 
view of the world

341
00:27:23,040 --> 00:27:28,000
and the mentality of 
there's only one way.

342
00:27:28,080 --> 00:27:32,720
And all we were doing at Lucas
Aerospace was saying there are

343
00:27:32,840 --> 00:27:37,240
alternatives to what you've been told,
all you've got to do in your eyes.

344
00:27:37,320 --> 00:27:38,640
And look at them

345
00:27:39,400 --> 00:27:42,560
down can't be 
legislated for Google.

346
00:27:42,640 --> 00:27:47,360
I think legislation can 
only be put in place.

347
00:27:47,440 --> 00:27:54,080
It supports society where 
at the moment legislation supports

348
00:27:54,240 --> 00:27:58,920
big business,
supports the city, support banks.

349
00:28:00,000 --> 00:28:03,160
The fact is they spend billions
and billions and billions

350
00:28:03,720 --> 00:28:06,720
to state governments,

351
00:28:06,840 --> 00:28:09,240
which they pour 
into private companies.

352
00:28:10,720 --> 00:28:12,440
That's okay.

353
00:28:12,520 --> 00:28:13,080
All right.

354
00:28:13,280 --> 00:28:16,320
We've got to put a few hundred 
thousand or a few million

355
00:28:16,880 --> 00:28:18,760
into sort of mutual product.

356
00:28:18,840 --> 00:28:21,160
No, that's the market.

357
00:28:21,240 --> 00:28:22,680
I think we were

358
00:28:22,760 --> 00:28:27,520
very challenging to system workers
telling them what they should be making.

359
00:28:27,920 --> 00:28:30,080
And if you think you can do that

360
00:28:30,800 --> 00:28:34,160
with the entrenched power 
structures you're up against,

361
00:28:35,320 --> 00:28:37,360
we are not naive.

362
00:28:37,440 --> 00:28:40,040
What we want to do,
they say, well, we'll go us money,

363
00:28:40,120 --> 00:28:43,160
but right down to the shop floor
and then it'll go up.

364
00:28:44,520 --> 00:28:47,520
Obviously, you know,
you turn the world on its head,

365
00:28:48,640 --> 00:29:40,160
it's absolutely turning 
the world on its head.